About The Project

A project which explores the changing landscape of youth cultures and fashion in South Asia (Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka). Whilst there has been some study of South Asian fashion and dressing cultures within history and anthropology, there has been little work that has looked at the transnational implication of contemporary changing cultural and economic environments on dressing cultures on the youth in South Asia and its diasporas.

We kick-started the project by organising an intimate international symposium on: ‘Contemporary South Asian Youth Cultures and Fashion’ in 2014 at the London College of Fashion, University of the Arts London. It was a platform for researchers, academics and fashion industry practitioners in South Asia and UK to meet together and start a dialogue. This blog showcases the ongoing journey of the dialogues and projects which have since followed the symposium. The goal is to increase the visibility of critical research on fashion design, marketing and manufacturing in South Asia and to encourage interdisciplinary and cross-cultural exchanges between the regions.

The project is created by Lipi Begum, lecturer at the London College of Fashion, University of the Arts London and Rohit K Dasgupta, doctoral student at the London College of Communication.

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